SAMSONITE - TRAVEL LIKE YOUR PARENTS

The campaign invites travelers to embark on a nostalgic journey inspired by their parents' travel experiences.
With this campaign, Samsonite reignites the spirit of adventure, the joy of discovery, and the thrill of exploring new horizons. Inspired by the golden age of travel, journeys were as much about the experience as the destination.
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We stormed the digital realm, igniting a fiery social media and digital video blitz that swept across screens far and wide. But we didn't stop there – we conquered the Samsonite website, transforming it into a captivating haven of their brand's essence. Armed with an arsenal of tantalizing imagery, we curated a nostalgic visual journey, beckoning visitors to immerse themselves in the world of Samsonite.
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Harnessing the power of Instagram, Facebook, and TikTok, we orchestrated a symphony of organic and paid social media, spreading our message like wildfire through the digital cosmos. Every scroll, every click, and every share became a testament to the captivating allure of this campaign.