2019 saw the 100th anniversary of one of the world’s most prestigious luxury brands: Bentley Motors. With so much rich heritage and exciting new stories to tell, it became a year-long celebration that travelled coast to coast with multiple activations that elevated the brand in the US market. From setting the SUV record for the Pike’s Peak hill climb with the Bentley Bentayga to a bringing a 100-car parade to Manhattan, 2019 was a year of extraordinary events that shifted the perceptions for the modern Bentley brand. Monterey Car Week was a huge focus and an exciting opportunity to challenge preconceptions and make a lasting impact at the biggest event on the luxury car calendar.

This campaign won Best Automotive Campaign at The Drum Awards.